Today’s post comes from Bill Marcia at Stags Leap. He offers tips on how to optimize your website to receive more conversions.
You have invested a lot into your beautiful-looking website but haven’t received any conversions or leads from it. This is a sign of a poorly optimized and poorly used website. Now all you need to do is optimize your websites with the help of an expert or follow our tips below to be able to attract your potential customers.
Optimize Your Website’s SEO
Firstly, you need a Search Engine Optimized website that meets the expectations of Google so that you have more visitors to your website. After all, visitors will convert into customers. A website that is optimized for higher conversions has outstanding metrics in terms of on-page time and bounce rate. This automatically results in a higher ranking on Google.
Optimize Your Website For Conversions
Now, read our expert tips below to optimize your website for conversions:
- Cater to the best content and experience for your audience: Both you and Google should have the sole goal of serving the best experience to your customers. Focus on your SEO and leverage it to make Google advertise your website on the top search results organically. Understand exactly what your customers need and give it to them quickly in an effortless way.
- Organically drive higher traffic: While paid ads can give you numbers for a short period, organic traffic can keep you going for a longer time. Bigger companies spend a huge amount of money on ads which is expensive and the rate of conversion is often not too significant. Invest time in your website to organically grow your traffic which eventually leads to conversions. Initially, you need to put in effort to reap the fruits later.
- Capitalize on the current visitors: Give your visitors a good impression the very first time and push them to click on your CTA’s (well, not too hard). Get the visitors to sign up for your mailing lists, follow you on social media, or direct them to your blogs. Offer discount coupons or open an early sale exclusively for them in a uniquely appealing way. This organic traffic is more likely to convert than anyone else out there.
- Anticipate your users’ needs: If you have a visitor looking for shoes on your e-commerce website, get them to sign up for your mailing list. Send them a coupon code after a few days asking them to complete their shopping. Showcase your best products that are relevant to their previous search. It will let the customer know that you have what they need and the discount code will push the sale further.
